The competitive advantage of the worlds largest IT company by revenue is based

The competitive advantage of the worlds largest it

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The competitive advantage of the world‘s largest IT company by revenue is based on effective new product development systems. Moreover, Apple business model is unique in a way that the company writes and designs propetriary software and all Apple devices run on company‘s own operating system.
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47 12.2 Soft Elements Skills Apple values the skills of creativity and innovativeness. The ability to work under pressure can be specified as important skills to be mastered by employees in order to be successful in Apple. This is due to tight deadlines for most projects that employees at all levels need to adhere to. Moreover, there are role-specific skills and competencies that need to be possessed by Apple employees as illustrated in Table 4 below: Role Skills Designers 1. User interface design 2. Graphic design 3. Web design 4. Photoshop 5. Illustrator 6. Information architecture 7. Art direction Engineers 1. c++/c/c# 2. Java 3. Software development 4. Python 5. Javascript 6. Agile methodologies 7. SQL Product managers 1. Project management 2. Leadership 3. Customer service 4. Strategy 5. Cloud computing 6. Product marketing 7. Enterprise software Data scientists 1. Data analysis 2. SQL 3. Project management 4. Machine learning 5. Data mining 6. Business analysis 7. Python Table 4 Role-based skills required by Apple
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48 Staff As of September 30, 2017, the Company had approximately 123,000 full-time equivalent employees 89 . Traditionally, activities concerned with recruiting, developing, motivating and rewarding employees were heavily impacted by micromanaging management style of late CEO Steve Jobs and perfectionist, as well as, demanding nature of his personality. Apple maintains Employee Stock Plan to award key members of workforce with company stock. Moreover, current CEO Tim Cook emphasizes workforce diversity as one of the key pillars of organizational culture. Style Democratic leadership style is the main leadership style extensively exercised at Apple. Specifically, CEO Tim Cook engages in discussions and consultations with board members and stakeholders in a regular manner and these are reflected on strategic decisions taken by the company. This is a fundamental change from visionary, but autocratic leadership style exercised by Apple founder and former CEO Steve Jobs. It has been noted that leadership principles exercised and promoted by Apple CEO Tim Cook includes taking risks, focusing and listening attentively, trusting others around you, being humble and admitting when you are wrong. 90 Shared values Apple management attempts to associate the brand image with the values of creativity, simplicity and efficiency and the same values are deeply integrated with the organizational culture. Adherence to these values is a critical success factor for the business in terms of sustaining its ability to produce innovative products.
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