P 244 during the 2008 super bowl sobe ran a

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92. (p. 244) During the 2008 Super Bowl, SoBe ran a commercial for its SoBe Life Water, a new product. The ad featured a model and hundreds of geckos. Because Geico has made such good use of the gecko in its advertising, many viewers actually thought the ad was for insurance instead of a new drink. In this case, the SoBe commercial acted as a _____ for the insurance provider. Slice-of-life television commercials often incorporate a mnemonic device, which is defined as a device, often a gimmick, used to assist the viewer's memory. AACSB: Reflective Thinking Bloom's: Apply Difficulty: Medium Learning Objective: 09-04 Discuss the role of art in electronic ads. Topic: The Role of Art in Radio and TV Advertising
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