100%(18)18 out of 18 people found this document helpful
This preview shows page 2 - 5 out of 21 pages.
Instigate bulk buying negotiations to reduce supplier price.Operate all departments atoptimum capacity and productivity.Establish social, internet and networking marketing.Join with YYY in co-branding cups and café banners.Set up innovation and reward programs for reducing waste use.Develop and implement energy use awareness campaign.Determination of staffing requirements and sales skills assessment for storesEmployee product and sales trainingRecruitment of skilled staffResearch innovation, exciting products and
suppliers to drive customActivity 2aObjective: To provide you with an opportunity to clarify determine information requirements and undertake or commission research to deliver relevant information.Demographics Male and female, ages 20-60Full-time employmentAn average income of %60,000EconomicsSluggish growth and moderate increase in the Australian unemployment figures may present an opportunity for hardware and home-improvement retailers such as Australian Hardware. This opportunity exists despite other retailers suffering fromlow consumer confidence, poor sales and overseas competition particularly through e-commerce. Hardware retailers have benefitted from the sense among homeowners that now is the time to choose renovation and home improvements rather than selling and moving to an already renovated house.The trend towards home improvements is linked to the increase in residential housing prices, which is due to the housingshortage and easier access to finance and government incentives, amongst other factors. Current trends continue, the industry is expected to grow by 23% over the next five years to reach$14.2 billion in 2016-17.Internal researchHousehold income survey indicates a 23% decline in disposable income due to an increase in interest ratesPolitical and legal findings indicate that Australian Hardware employees are working longer hoursThere is new legislation relating to labelling requirements on all products delivered to Australian Hardware customersWorld industry report finding indicate that large supermarket chains such as Bunningsand Masters are planning take over most smaller chains such as Australian HardwareThe world industry report has reported an evolving need for satisfaction being soughtby buyer’s in the hardware and home wareareas
Market world research shows that 57% of Australian Hardware customers now preferto order products onlineVisits to bricks-and-mortar stores for products are declining and in-store sales have dropped by 37% in the past quarterMarket world research has reported a 28% material shortage due to overseas completion, making 23% of Australian Hardware products temporarily unavailableThe industry report shows an 18% expansion by other competitors – both interstate and internationallyStrategies adopted by each major competitor have created a price warOverall sales have decreased by 22% as a result for the fight for market share