Fair trade practices at national and international

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environmental practices and offering meaningful value to our customers. - Fair trade practices at national and international level. - Sustainability and high quality. - Combination of innovation creativity and artisan expertise. - Customer oriented management.
Assessment 1 (Role play) Organisational review BSBMKG608 Develop organisational marketing objectives -------------------------------------------------- Miss Wipawadee Kruasang Student id: 2521 - Expansion and growth. Strategic direction Cocoa Delight’s marketing strategy will seek to create customer awareness of the Dark Decadence product line, and then work towards building customer loyalty and referrals. The message that Cocoa Delights will seek to communicate is that Cocoa Delights offers the highest quality Australian chocolate available and the largest range of dark chocolate varieties in the country. This message will be communicated through a variety of tactics, including a mini-movie advertisement which will be shown on TV and the internet, an interactive microsite, a competition, an email campaign, social media, radio and print advertising, all of which will feature our catchy slogan ‘Get in touch with your dark side’. The budget for this advertising campaign is AUD$3 million. Target for the organization To create awareness of health benefits of dark chocolate. To increase market share and increase brand reorganisation by marketing to become national retail brand. Focus in media with a national reach, it is opportunity to save money. Provide high quality dark chocolate by Australian made. Changes local suppliers of service to national ones Our competitors are selling chocolate products that are imported from countries with a poor reputation for quality and employment ethics, so this is opportunity to increase in market. Summary of the Meeting with CEO After 10 years of operation, Cocoa Delights is still one of the youngest chocolate manufacturer in Australia. It offers a vast range of European quality chocolate in Australia. Cocoa Delights emphasize on creativity and innovation to offer unconventional products to the customer. The organizational review of Cocoa Delights is given below:
Assessment 1 (Role play) Organisational review BSBMKG608 Develop organisational marketing objectives -------------------------------------------------- Miss Wipawadee Kruasang Student id: 2521 PEST Analysis Political Factors Economic Factors From the research carried out, Cocoa Delights has identified that the Government focuses and emphasises in future legislative direction will be on ‘growing the economy’ and ‘population base’, which Cocoa Delights sees as a positive for their business model.

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