Evaluation Methods ASOS can evaluate its e marketing strategies through a

Evaluation methods asos can evaluate its e marketing

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Evaluation Methods : ASOS can evaluate its e-marketing strategies through a number of techniques. UNIQUE VISITORS One of the best indications for the ASOS website’s overall traffic is the analysis of unique visitors. The unique visitors refer to the individuals who have been visiting the business website in a given span of time (Sheth & Sharma, 2014). PAGE VIEWS Page views refer to the number of individual pages that the online visitors click in a given span of time. The rule of the thumb is that if the unique visitors are less than your page views then the content on your website seems engaging for your audience (Forbes, 2014). SOCIAL MEDIA The following on social media such as Twitter, Facebook and Snapchat might also prove to be beneficial in evaluating the e-marketing strategies of ASOS (Sheth & Sharma, 2014). Marketing, Assessment No.1 Page 15 v1.1, Last updated on 14/05/2019 by MM
T-1.8.1 SOURCES AND REFERENCES USED IN THE E-MARKETING PLAN 1. ASOS. (2017c). Feedback and Order Return Form. Retrieved August 11, 2017, from 2. ASOS. (2016). Annual Report. Retrieved August 13, 2017, from - 2016-ar.pdf 3. ASOS. (2017). About Us. Retrieved August 13, 2017, from 4. ASOS. (2017b). ASOS Buy. Retrieved August 12, 2017, from - white/asoswhite-sleeveless-multi-frill-oversizeshirt/prd/8479606? clr=bluewhitestripe&cid=11318&pgesize=36&pge=0&totalstyles=453&gridsize=3&gr idrow=1&gridcolumn=1 5. ASOS Help. (2017). HELP WITH SHOPPING. Retrieved August 11, 2017, from 6. Scarano, G. (2016, August 26). Asos is Most Searched Fashion Retailer on Google. Retrieved August 13, 2017, from - google/ 7. Leu, J. (2016, May 25). Everyone's convinced ASOS' Facebook page is run by robots. Retrieved August 12, 2017, from - asos/#RsLCNzMaLGqx 8. Snyder, B. (2016, April 16). Report Analyzes Amazon's Dynamic Pricing Strategy. Retrieved August 12, 2017, from - analyzes-amazonsdynamic-pricing-strategy.html 9. Cain, K. (2013, October 9). Measuring Marketing Effectiveness: 6 Metrics You Need to Track. Retrieved August 10, 2017, from - marketingeffectiveness-metrics/ 10. ASOS. (2017a). ASOS: Shirts and Blouses. Retrieved August 11, 2017, from 11. Chaffey, D. (2014). E-Business and E-Commerce Management. London: Pearson Education Limited.

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