compared to just 9 days in other countries. Also, as per World Bank report, “World Bank Ease ofDoing Business”, India ranks 142 out of 189 economies. 8)Growth Hurdles8CRITICAL ANALYSIS OF START-UP IN INDIA
Some of the support which are part of the startup ecosystem themselves can sometimes becomehurdles in the growing stages. Is one of the major issues is the influence of incubators, institutesand similar organizations which try to control, manage and like a parent org of the start-ups inthe name of helping, mentoring etc (Choudhury,2015).This needs proper coordination among theorganizations for mutual benefit. 9)Lack of MentorshipSome of the start feels that feels that lack of proper guidance and mentorship is one of thebiggest problems that exist in the Indian startup ecosystem (Choudhury, 2015) . Most of startupshave brilliant ideas and/or products but have little or no experience to get the products to themarket. It is a proven example that a brilliant idea works only if executed promptly(Mittal,2014). Lack of adequate mentoring/guidance is the biggest challenge which could bring astart -up to an end.10)Lack of a Good Branding Strategy And business modelAbsence of a good branding strategy is another issue that prevents startups from moving at a faster pace.And there is a Lot of modifications required in business model for the Indian markets keeping inmind Indian infrastructure in terms of roads, internet, electricity and telecom penetration REASONS FOR FAILUREAbout major reasons for failure of startups, a survey based on analysis showed that most of thenew start-up fails because the product had no market there are other reasons also which shown inthe graph and These reasons is taken from most of the issues and challenges that have beendiscussed above.OPPORTUNITIES FOR STARTUPSDespite challenges and problems that startups are facing, Indian markets is giving a lot ofopportunities to find solutions and help to solve problem. Below is a list of few of theopportunities that are discussed for consideration by startups.9CRITICAL ANALYSIS OF START-UP IN INDIA
INDIA’S LARGE POPULATION The population of India is a huge asset for the country. By 2020, it is expected that the workingage population would cross the non-working population. This unique demographic advantagewill offer a great opportunity to any startup. Various infrastructure and other issues in marketwould provide huge opportunities for the startups.CHANGE OF MIND SET OF WORKING CLASSTraditional career paths will be giving way to Indian startup space. Also, it is seen that severalhigh profile executives are quitting their jobs to start or work for startups the trend being seen, asurvey conducted by Economic Times also confirmed that the number of students joiningstartups and e-commerce companies has grown considerably in the recent years GOVERNMENT INITIATIVES There are numerous government and semi-governmental initiatives to assist startups.
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