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address sexually transmitted diseases and HIV!AIDS; should there be a similar government outreach program? What role would that program play? Are ordinary people better at preventing disease? How can a government promote the kind of strategies that were effective in Uganda? 3. South Africa's love life relies heavily on an advertising campaign. Write an essay in which you evaluate the role of commercial culture in addressing national crises such as HIV/AIDS. What role should companies and advertisers take upon themselves? How does that differ from what they appear to do? Are they really just out for profit, or do companies have a conscience? Should or can they act on issues that affect national health? You might want to reference your work on (RED) from Question 1 in Exploring Context in making your argument. ~ ....•••
® ® @f @f THOMAS L. FRIEDMAN Journalist and author Thomas L. Friedman holds a B.A. in Medi-terranean studies from Brandeis University and an M.A. in Middle Eastern studies from Oxford University. Friedman joined the New York Times in 1981 and has won three Pulitzer Prizes since. His for-eign affairs column appears in more than seven hundred news-papers, and his books From Beirut to Jerusalem (1989), The Lexus and the Olive Tree: Understanding Globalization (1999), Longitudes AP Photo/Steven Chemin and Attitudes: Exploring the World after September 11 (2002), The World Is Flat: A Brief History of the Twenty-First Century (2005), Hot, Flat, and Crowded: Why We Need a Green Revolution-and How It Can Renew America (2008), and, with Michael Mandelbaum, That Used to Be Us: How America Fell Behind the World It Invented and How We Can Come Back (2011) have been national best-sellers. The World Is Flat examines the impact of the "flattening" of the globe, an international leveling of business competition THOMAS L. fiUf.\l\l._\\ enabled by increasing interconnectedness. Friedman argues T Uf w n 0\ \\ that globalized trade, outsourcing, offshoring, supply-chaining, I H, U \\ \.U and six other economic, technological, and political forces have 'S f ll\ 1 changed the world permarently. He examines the positive and /I 1\\ negative effects flattening has had and will continue to have on lllllflllltn 11,,1111atHtHT mm1 global politics and business. In "The Dell Theory of Conflict Prevention," which is the pen-ultimate chapter in The World Is Flat, Friedman explores the future of war in a globalized economy. Updating a concept he first introduced in The Lexus and the Olive Tree-the "Golden Arches Theory of Conflict Prevention," which suggested that citizens in societies economically developed enough to support a McDonald's lose interest in fighting wars-Friedman proposes with the "Dell Theory of Conflict Prevention" that countries will hesitate to risk their place in the glopal supply chain by fighting a nonessential war. He warns, though, that his new theory does not apply to every kind of modern threat, for terrorists, too, have learned how to use global supply chains.