Target audience how to focus on promotional message

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Target audience: - How to focus on promotional message? - How can we focus on the ads once he have a not specific target? Our offer is for everyone, every type, categories, etc. Increase e-commerce: - How do ensure your order has been received? Make a reliable website proofing to our customer they are paying to a secure website Branding and Mkt: - What kind of brand you want to use? Related with animals and environment => showing care and love about animals - Is a change mandatory? It’s a suggestion that may increase the sales, bringing a new face, new logo – more attractive, trendy and modern - Who will have the training? New staff and current staff + providing Roadbook to everyone for further studies and checks - Are we covering the environmental topics? ILSC Business College: BSBCRT501 Appendices 5,6 & 7 Version 1.0218 Page 12 of 31
- Do we have any Digital mkt policy? The topics will be added to the Legal team to research. - Is it possible to reach international market? Local steps need to get changed/ fixed, once we have our local market consolidated we can grow internationally - What are the technological requirement for the project? - Do we need to het some outsourcing for video content? Implementation timeline: - Which part of the implementation will take longest time? - Critical time? ILSC Business College: BSBCRT501 Appendices 5,6 & 7 Version 1.0218 Page 13 of 31
Additional feedback Your stakeholders and experts should supply additional feedback here. - List additional feedbacks Digital Magazine/ Digital Channel: - Good idea => cheaper way to promote the brand and products - Loyalty cards turning into promotion online to the target customer Budget: - Channel 9 would be over budget, ideally it’s better to find another channels to advertising - Finding a third company to work on Digital tasks and finding cheaper team to maintain the website - Increase the T/O amount – check the ideas and identify how much this is gonna cost and how much this increase will be - Book a new meeting to discuss the BUDGET topic => how can we reduce the total COST for this project. Target audience: - Diversified product - Target audience presented exactly the one covering all the points and the ideas we have presented. - We may need different types of ads, for different type of customer target / audience - With Digital Channels will be possible to cover all profile of audience. Increase e-commerce: - Thinking about different type of payment - Easy shopping – easy website – easy payment methods – features for all products - Promotion, discounts, free shipping, vouchers with discounts - Up sell some products Eco-friendly responsibility : - New packaging with recyclable material Branding and Mkt : - Think about what we do best, also analyzing our competitors, what they don’t have and we have to make it strong and show we are better - Improve the internal communication Creating video content - Including the idea with digital magazine idea.

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