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Target audience:-How to focus on promotional message? - How can we focus on the ads once he have a not specific target?Our offer is for everyone, every type, categories, etc.Increase e-commerce: -How do ensure your order has been received? Make a reliable website proofing to our customer they are paying to a secure website Branding and Mkt:-What kind of brand you want to use? Related with animals and environment => showing care and love about animals -Is a change mandatory? It’s a suggestion that may increase the sales, bringing a new face, new logo – more attractive, trendy and modern -Who will have the training? New staff and current staff + providing Roadbook to everyone for furtherstudies and checks -Are we covering the environmental topics? ILSC Business College: BSBCRT501 Appendices 5,6 & 7 Version 1.0218Page 12of 31
-Do we have any Digital mkt policy? The topics will be added to the Legal team to research. -Is it possible to reach international market? Local steps need to get changed/ fixed, once we have our local market consolidated we can grow internationally -What are the technological requirement for the project?-Do we need to het some outsourcing for video content?Implementation timeline: -Which part of the implementation will take longest time? -Critical time? ILSC Business College: BSBCRT501 Appendices 5,6 & 7 Version 1.0218Page 13of 31
Additional feedbackYour stakeholders and experts should supply additional feedback here.-List additional feedbacks Digital Magazine/ Digital Channel: -Good idea => cheaper way to promote the brand and products -Loyalty cards turning into promotion online to the target customer Budget: -Channel 9 would be over budget, ideally it’s better to find another channels to advertising-Finding a third company to work on Digital tasks and finding cheaper team to maintain the website-Increase the T/O amount – check the ideas and identify how much this is gonna cost and how much this increase will be -Book a new meeting to discuss the BUDGET topic => how can we reduce the total COST for this project.Target audience: -Diversified product -Target audience presented exactly the one covering all the points and the ideas we have presented.-We may need different types of ads, for different type of customer target / audience-With Digital Channels will be possible to cover all profile of audience.Increase e-commerce:-Thinking about different type of payment -Easy shopping – easy website – easy payment methods – features for all products -Promotion, discounts, free shipping, vouchers with discounts-Up sell some products Eco-friendly responsibility : -New packaging with recyclable material Branding and Mkt :-Think about what we do best, also analyzing our competitors, what they don’t have and we have to make it strong and show we are better -Improve the internal communication Creating video content -Including the idea with digital magazine idea.