51) Which type of segmentation centers on the use of the word when,such as whenconsumers get the idea to buy, whenthey actually make their purchase, or whenthey use the purchased item?A) usage occasionsB) psychographicC) experientialD) demographicE) geotargetingAnswer: ADifficulty: EasyLO: 7.2: Understand the need for market segmentation and the approaches available to do it
52) During tax season, you're likely to see more TurboTax ads on Google pages, even if you aren't searching for tax software. This is an example of ________ segmentation.53) Used as a measure of a customer's bond and loyalty to a product, ________ identifies and cultivates relationships with customers who are likely to buy a product repeatedly and recommend it to others.54) Business-to-business marketers who look at the size of firms in terms of total sales or number of employees are using ________ to segment their market.55) Which of the following would be the best source for information about the size and number of companies operating in a particular industry in the United States?A) PRIZMB) AIOC) VALS™D) NAICSE) ROMIAnswer: DDifficulty: ModerateLO: 7.2: Understand the need for market segmentation and the approaches available to do itAACSB: Information technology56) Demographic variables are so frequently used in market segmentation because they
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