decisions regarding air fares and routes, and overcame its start-up issues.. Round two of the simulation NWA tried to find its place in the new market as an LCC. NWA employed new business strategies in round two, resulting in a positive result benefiting the airline in terms of net income, stock prices, quality, and cumulative net income. NWA dropped/increased its net income to $??? in round two, a ??% increase/decrease from round one, yet still ??% over/under the industry average. NWA increased/decreased its stock price with a $ ??? margin, to $ ???? in round two, ?? % on top of the industry average of $ ??? . NWA had a slight increase/decrease in both quality and reliability. Cumulative net income of NWA is $ ???? in the end of round two. In round three of the simulation was challenging for NWA. Our competitors began to employ a business and marketing strategy that benefitted them with a large margin of increase in net incomes and stock prices while NWA’s strategies held the airline back and NWA’s net income was $ ??? in round three. The stock price for NWA at the end of round three was $??? . In round three, quality for NWA increased/dropped to ?? from ?? in the previous round. Reliability had a slight increase/decrease from ?? to ?? . $ ?????? was the ending cumulative net income for NWA at the end of round three.
4 Round four of the simulation is the stage NWA felt its competitors being aggressive in the market, feeling the impact to our revenue and income. NWA netted a net income of $ ???? at the end of round four. NWA ended round four with a stock price of $ ???? . Quality remained the same for the airline while reliability had a slight drop. NWA yielded a cumulative net income of $ ???? at the end of round four, NWA was among one of the eight airlines that had lost/made at the end of round four. Round five was a difficult for NWA. This is when other airlines made huge strides in the industry and it negatively affected NWA, resulting in ???????????? . NWA recorded ????? in stock prices and a loss/gain in terms of net income. Marketing strategies and business strategies we used in the first four rounds of simulation either benefitted/not NWA and resulted in a drop/rise of revenues. NWA recorded a net income of $ ???? . Our stock prices increased/decreased to $ ???? . Quality and reliability remained/not the same for the airline. Although with several negative/positive impacts hitting the airline, NWA still managed a net income totaling $ ????? . The final round six of the simulation for NWA did not sustain to the end of the simulation. NWA recorded increase/decrease in performance of the airline along with huge climbs/dives in different performance measures. NWA resulted in a $ ???? in net income, a ?? % increase/decrease from round five. Stock prices of NWA fell/rose to $ ???? , the worst/best standing since NWA’s operation. NWA dropped/rose approximately ?? % in its stock prices
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