Based on inacurate or irrelevant information another

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Based on inacurate or irrelevant information:  Another problem with intuition is that it may  be based on inaccurate or irrelevant information. Suppose you need to decide whom to hire  for a job. If you are prejudiced against people of a particular race, sex or ethnicity, then your  intuition will tell you not to hire them, even if they have better qualifications. It is difficult to  determine introspectively whether your intuition derive from reliable and relevant information. Negates the principle of collectivity:  Intuitive reasoning is problematic in-group situations  where decisions need to be made collectively. If other people disagree with your choices,  you cannot simply contend that your intuitions are stronger or better than the intuitions of  others. Defending your emotional reactions and attempting to reach a consensus with other  people requires a more analytical approach than simply expressing your gut feelings.   b)     Decision As Calculation   Experts on decision making and problem solving recommend a more systematic and calculating  approach. For example, Bazerman (1994, p.4) says that rational decision making should include the  following six steps:   i)       Define the problem, characterizing the general purpose of your decision. ii)     Identify the criteria, specifying the goals or objectives that you want to accomplish. iii)   Weight the criteria, deciding the relative importance of the goals. iv)   Generate alternatives, identifying possible courses of action that might accomplish your various  goals. v)     Rate each alternative on each criterion, assessing the extent to which each action would  accomplish each goa vi)   Compute the optimal decision, evaluating each alternative by multiplying the expected  effectiveness of each alternative with respect to a criterion times the weight of the criterion, then  adding up the expected value of the alternative with respect to all criteria.   We can then pick the alternative with the highest expected value and make a decision based on  calculation, not on emotional reactions.
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  Some people have not only dismissed this process but have also found it offensive, arguing that  important decisions in their lives may not necessarily be made mathematically without an appeal to  their emotional states.   i)        Advantages of Decision As Calculation    Some notable advantages of calculation over intuition method are:   It is all inclusive:  it is set up to avoid neglecting relevant alternatives and goals.
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