A direct sales group b consortia c joint venture d

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A)direct sales groupB)consortiaC)joint ventureD)strategic international allianceE)franchising organization
13 INCORRECTWhen two or more participating companies join forces to create a separate legal entity to facilitate doing business in a country where at least one of them is currently active, is called a _____.
Chapter 12 – Global Marketing Management: Planning and Organization
Feedback:Learning Objective: 12-04Topic: Alternative Market-Entry StrategiesLevel of Difficulty: EasyAACSB: AnalyticBloom's Taxonomy: RememberA joint venture is a partnership of two or more participating companies that have joined forces to create a separate legal entity in order to enter a particular market.14 INCORRECTA consortium is different from a joint venture in that a consortium:A)usually operates in a country where none of the participants is currently active.B)typically involves two members from two different countries.C)restricts the right to hold an equity position to its majority partners.D)does not involve the creation of a separate legal entity.E)is formed mainly for executing short-term projects.Feedback:Learning Objective: 12-04Topic: Alternative Market-Entry StrategiesLevel of Difficulty: HardAACSB: AnalyticBloom's Taxonomy: Understand
Chapter 12 – Global Marketing Management: Planning and OrganizationConsortia are similar to joint ventures and could be classified as such exceptfor two unique characteristics: (1) They typically involve a large number of participants and (2) they frequently operate in a country or market in which none of the participants is currently active.15 CORRECTWhich of the following organizational structures is a company most likely to adopt as it attempts to reorganize for global competition?A)Global product division structureB)Pyramid structureC)Hierarchical structureD)Geographical division structureE)Matrix structureFeedback:Learning Objective: 12-04Topic: Organizing for Global CompetitionLevel of Difficulty: EasyAACSB: AnalyticBloom's Taxonomy: RememberThe matrix form—the most extensive of the three organizational structures—is popular with companies as they reorganize for global competition.

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