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The results of this research will be presented in graphic form: first for each ecosystem, representing the economic sectors such as the business models and the most relevant pricing models, concluding with a summary, with the most interesting and important aspects. 5.2.1. Data Analysis Madrid (Spain) Madrid, capital of Spain and the largest ecosystem of this study. According to F6S platform there are about 1420 startups registered, which makes this ecosystem requires special attention, since it is the largest ecosystem in the Iberian Peninsula. Currently, there are 30 different economic sectors, which are in the Top 10: Education, Lifestyle, Social Networking, E-commerce, Travel & Tourism, SaaS, Data & Analytics, Health/Medical, Finance and Entertainment. More information on Madrid s startup ecosystem is presented in Figure 5.1.
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Final Analysis 73 Figure 5.1 - Madrid’s ecosystem by economic sector With regard to business model, is the B2C what stands out, being then the B2B and at last, C2C. Finally, regarding to the pricing model, half of Madrilenian startups have the pricing model "Freemium" followed by "Pay per use" and finally, "Subscription". More information on Madrid s startup ecosystem is presented in Figure 5.2. 0,5% 0,5% 0,5% 0,5% 1,0% 1,0% 1,0% 1,0% 1,5% 1,5% 1,5% 2,0% 2,0% 2,0% 2,0% 2,0% 2,0% 2,0% 2,4% 3,4% 3,4% 3,9% 5,4% 5,4% 5,9% 6,8% 6,8% 7,3% 7,3% 8,3% 10,2% Architecture & Construction Logistics & Supply Chain Photography & Video Productivity Marketing Smart Cities Telecommunications Enterprise Sports Agriculture Jobs & Recruiting Consulting Fashion Food & Beverages Media Pets Music Social Enterprise Automotive Gaming Advertising Entertainment Health/Medical Finance Data & Analytics Travel & Tourism SaaS Social Networking E-commerce Lifestyle Education 53% 30% 17% Freemium Pay per use Subscription 31% 54% 15% B2B B2C C2C Figure 5.2 - Madrid's ecosystem by business model and pricing model
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Final Analysis 74 5.2.2. Data Analysis Amsterdam (Netherlands) Amsterdam, capital of Netherlands and the second largest ecosystem of this study. According to F6S platform there are about 1 192 startups registered, and this ecosystem is an attractive location for tech startup founders due to its unique lifestyle aesthetic and great startup infrastructure which makes this ecosystem requires special attention, as this ecosystem stands out by its own government that provides funds to develop accelerators and incubators programs. Currently, there are 32 different economic sectors, which are in the Top 10: SaaS, E-commerce, Travel & Tourism, Fashion, Food & Beverages, Education, Data & Analytics, Lifestyle, Health/Medical and Media. More information on Amsterdam s startup ecosystem is presented in Figure 5.3. Figure 5.3 - Amsterdam’s ecosystem by economic sector 0,6% 0,6% 0,6% 0,6% 0,6% 0,6% 0,6% 1,2% 1,2% 1,2% 1,2% 1,2% 1,8% 1,8% 1,8% 1,8% 1,8% 1,8% 2,4% 3,0% 3,6% 3,6% 4,2% 4,2% 4,2% 6,1% 6,1% 6,1% 6,7% 7,9% 9,7% 10,9% Books Energy & Cleantech Legal Services Networking Productivity Public Relations Smart Cities Agriculture Consulting Gaming Social Enterprise Sports Automotive Business Enterprise Music Photography & Video Social Networking Marketing Jobs & Recruiting Entertainment Media Finance Health/Medical Lifestyle Data & Analytics Education Food & Beverages Fashion Travel & Tourism E-commerce SaaS
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