Identify resource requirements for media options

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Identify resource requirements for media options, creative and production services as discussed at the advertising briefing meeting and develop an appropriate budget based on media/creative and production services requirements? AEC Consulting Pty Ltd The One International College Suite 2C, Level 1, 1C Grand Ave, Camellia NSW 2142 P: 1800-THE-ONE (843-663) E: [email protected] Version: v2.0/February 2019 RTO No. 22270 CRICOS Provider No. 03091A Page 5 of 8 BSBADV602 Develop an advertising campaign
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A SSESSMENT T ASK 2: A DVERTISING CAMPAIGN Did the student: Yes No Comments In the creative brief, provide an appropriate response to explain how all of the identified resources will be sufficient to meet campaign objectives? Develop a schedule based on campaign length and timing as per the client’s advertising brief? For example, depending on the final discussion, this should be over six weeks as discussed at the meeting. It will be a multiple channel advertising campaign with the radio advertising carried out throughout 2 weeks of the campaign and the newspaper advertising carried out over 2 weekends of the campaign. Identify service providers with expertise required for the advertising campaign? Communicate with service providers to identify costs and availability? Identify service providers in creative brief that have been selected on merit, value for money and ability to meet legal and ethical requirements? Provide an appropriate rationale for selection of service providers based on Green Cat Advertising Policy and Procedures? Develop a schedule to meet creative, media and production requirements in accordance with advertising campaign requirements? Outline appropriate milestones in the schedule so that progress and expenditure against budget is monitored? Identify appropriate mechanisms for evaluating the campaign? Please add any feedback to the student about this task on the Assessment Cover Sheet. Keep a copy of the completed Assessment Task Cover Sheet.
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