Advertising slogans such as dont text and drive and

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18. Advertising slogans such as "Don't text and drive" and "Buy flood insurance before it is too late" are examples of ads designed to: A. provide information . B. remind consumers. C. recruit employees. D. persuade consumers to take action. E. all of these. 19. Word of mouth: 20. Because advertising is the most visible form of marketing,
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21. Advertisers often face the problem of consumers: 22. To get us to remember their ad and the product or brand in the ad, advertisers must first: A. use persuasi on. B. offer incentives. C. create effective PSAs. D. get our attention. E. vary between flighting and pulsing scheduling. 23. Yesenia is working on an advertisement to promote consumer awareness of the danger of solar radiation causing skin cancer. Yesenia's first concern will be: 24. Brent is working on an advertising campaign to promote downtown businesses. He knows the increasing number of advertising communication channels available and changes in consumers' media usage:
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25. The __________________________ stage of the advertising campaign planning process can be described by the question, "Who are we trying to talk to?" 26. Greg is planning an advertising campaign to promote his kayak tour company. The success of his ad campaign depends on: A. the quality of his kayaks. B. how much money he spends. C. how well he can identify his target audience. D. how much consumers like him. E. whether he can gain commitments from manufacturers
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