Session11-INFS1000-S2-2016-preview [Handouts Format].pdf

Software as a product license fees 3 based on

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Software as a product (license fees) 3. Based on proprietary technology – users can't see how the application works or change it 4. Product value is fixed 5. Passive consumption of information and products (no network effect) - “Brochure online” 1. Interactive – users generate content, functionality or layout of sites . 2. Software as a (free) service . 3. Based on freely available open source – code can be viewed and changed . 4. Product value increases with use (FB, Amazon, Netflix) 5. Social participation, communities, active consumption of information and services . - “Social media”
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9/10/2016 3 The characteristics of digital products High first copy cost High fixed costs but low marginal costs (reproduction and distribution) Value-based pricing (as opposed to cost-based) Fluid and easy to transfer & replicate without quality loss Are often commodity-like , i.e. they are the same no matter where you acquire them from (e-Books, Music files) Easy to modify They can be easily modified, varied or enhanced to produce new or divergent products from the original source material Agenda for today 3. Decision Making & Business Intelligence 4. Activity: Market Basket Analysis 1. Repetition W9: Internet Business & Web 2.0 2. Activity: Homework & MCQ Activity W9(3): Internet @ $RU Your last graded assignment… Your role: Discuss ways in which $RU could use the Internet and especially Social Networking to facilitate their business. Tasks: Creative ideas (task 1) Critical reflection (task 2). Read part 6 of the $RU case! Explore how $RU can connect with customers through Social Networking
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9/10/2016 4 Activity W10(1): Multiple Choice Repetition Agenda for today 3. Decision Making & Business Intelligence 4. Activity: Market Basket Analysis 1. Repetition W9: Internet Business & Web 2.0 2. Activity: Homework & MCQ Learning objectives: At the end of this workshop you will have a much better understanding of… The role and importance of Business Intelligence for modern businesses The differences between Operational Databases and Data Warehouses Business Data Architecture BI Methods and Tools Market Basket Analysis (MBA) How DW and BI can serves businesses How BI can be harnessed to support managerial decision making Reading guide: Course Reader Chapter 9 (Qs 1, 3, 4, 6, 7, 8, 9)
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9/10/2016 5 Why do Organisations Need Business Intelligence? Methodologies, and technologies that transform raw data into meaningful and useful information for business purposes (Wikipedia) Businesses collect massive amounts of data Storage capacity is becoming almost unlimited, so businesses collect more data at little extra cost Need to provide the right information to the right person at the right time Data can show patterns and relationships Those relationships can yield valuable information that can help businesses make better decisions Can help forecast changes (e.g., drop in site views => decrease in sales) 1 3 How does IS support Decision Making
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