Why brands that sell best are always in whats called

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What’s there: Best sellers and other leading brands. Why: “Brands that sell best are always in what’s called the ‘bull’s-eye zone,’ front and center, right in your sight line. It is  the best placement, and the manufacturers have to pay for it,” says Childress. Tesler adds: “There’s no advantage for the  supermarket to show you the lowest-priced item in the most effective spot. So here you tend to see higher-priced items or  items with the highest markup.” Secondary brands hoping to benefit from being shelved next to the leaders also pay for  placement in the bull’s-eye. Shopping tip: Look below the bull’s-eye to find similar products for a lot less, says Childress.  Kids’ Eye-Level Shelf  What’s there: Products with kid appeal. Why: “Kids can react and reach out to a product,” says Tesler. Shopping tip: Leave the children at home, if possible. Otherwise “you are bound to spend more money,” Liebmann says— 10 to 40 percent more, according to industry studies. “If kids are with you, give them something right up front—a balloon, a 
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