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Assessment AS Learning: The students will reflect on their understanding of the lesson, and the power and presence of mediain their lives. Assessment OF Learning: The students will analyze three advertisements using the material from this lesson. They will present their analysis orally and will submit a written explanation. Building ActivitiesSuccess CriteriaMedia in my LifeThe students will fill out a chart describing all of the media they have experienced so far today. This portion of the lesson will open the students up to the presence of media in their everyday life. The students will independentlycomplete a chart by reflecting on their mornings and the media they used.
VocabularyMedia: a material or technical means of expression (come up with examples together)Advertisement: something that is trying to influence a person to“buy” a product, service or ideaMedia LiteracyThe teacher will explain each key concept and the students will highlight important information. The teacher will guide the student through examples to apply the key concepts. The students will follow along with the lecture and slides, and determine what information should be highlighted. What are Advertisements?The teacher will define “advertisements” and break it down into its three types.AdvertisingAdvertisements are everywhere, and they have one purpose: to persuade you to agree with their point of view. You should buy their product; use their service; share their values; be loyal to their brand. There are three types of advertisements: brand, general types of products or services, and advocacy advertisements. Brand: promote a specific brand-name product (Nike, Pepsi)General Types of Products or Services: designed to increase the consumption of products or services as a whole rather than a particular brand (Got Milk?)Advocacy: promote a particular viewpoint or, during elections, aparticular political candidate (MADD)The students will follow along with the lesson by actively listening: note taking, highlighting, engaging in discussions, and connecting the material to everyday life and prior knowledge.