In addition Google has a joint venture with multinational European

In addition google has a joint venture with

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language. In addition, Google has a joint venture with multinational European pharmaceutical firms like France’s Sanofi and Britain’s GlaxoSmithKline (Reuters 2016; Balboa 2018) The venture with the UK big pharma is aimed at developing a new bioelectronics medicine outfit while the one with Sanofi focuses on diabetes management through the development of devices and services (Farrell 2016). These ventures demonstrate the need for Google to remain competitive in its business environment. Greenfield investment involve the establishment of a company’s branch in a new market or host country. The incoming company that include mostly transnational corporations, start their operation right from scratch. Greenfield investments are desirable for companies that want to acquire core competencies by ownership, location and internationalization. The new firms expect that such core competencies are long-term to justify their direct investment (Arslan & Larimo, 2016). Firms go for greenfield investment with the aim of attaining control of resources and
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INTERNATIONAL STRATEGY: A CASE STUDY OF GOOGLE INC. 10 taking advantage of friendly business environment set by governments in respective countries. Greenfield investment are common for multinationals that seek markets in emerging and developing economies. Google’s approach to the development of technology hubs in Saudi Arabia through its joint venture with a Saudi government controlled company means that the firm is making investment in new markets with the aim of expanding into this market. Again, greenfield investment projects are suited for establishing research and development (R&D) initiatives focused on discovering new approaches to product offering in the marketplace. Q3: Strategic Leadership in attaining CSR & Profitability Corporate social responsibility (CSR) has become a core component of an effective business strategy for many corporations in different industries across the world. CSR suggests that commercial companies have a responsibility or duty of care to all stakeholders affected by their business operations (Hategan et al. 2018). Corporate social responsibility is an aspect of attaining sustainability development which advances that enterprises have an obligation to make decisions focused not only on their financial or economic benefits but also on the protection and preservation of the social and natural environment with the aim of mitigating the effects of their activities in communities and on the environment. Being corporate citizen requires companies to act from a voluntary perspective and raise their performance above the legal expectations of being responsible corporate entities (Delautre & Abriata 2018). The implication is that these corporate entities should be strategic leaders in progressive employment practices, economic regeneration that entails concerns for the environment and reduction of poverty.
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  • Fall '19
  • Corporate social responsibility, Google Inc.

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