P 199 the visual portion of an advertisement may

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Statistics for Management and Economics + XLSTAT Bind-in
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Chapter 4 / Exercise 4.143
Statistics for Management and Economics + XLSTAT Bind-in
Keller
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73. (p. 199) The visual portion of an advertisement may reduce its persuasiveness because: A. the picture may attract too much attention to the product. B. the processing stimulated by the picture may be less controlled and less favorable than the processing stimulated by words. C. pictures are always low in imagery value. D. pictures may have a negative effect on recall. E. verbal communication is always more effective than nonverbal communications.
74. (p. 200) An ad picturing a young boy using a toilet has the headline, "Don't expect Windex Wipes to do a Clorox Wipes job," and the copy explains that Clorox is a disinfectant and Windex is not. In this ad, the:
75. (p. 200) An advertiser may design an ad in which the visual portion is incongruent with or contradicts the verbal information as a strategy to:
76. (p. 202) Which of the following situations would be most conducive for the use of a comparative advertising message?
77. (p. 202) _____ is advertising that, either directly or indirectly, names competitors and compares the brands on one or more attributes. A. One-sided advertising B. Two-sided advertising C. Comparative advertising D. Verbal appeals E. Refutation 6-16
We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Statistics for Management and Economics + XLSTAT Bind-in
The document you are viewing contains questions related to this textbook.
Chapter 4 / Exercise 4.143
Statistics for Management and Economics + XLSTAT Bind-in
Keller
Expert Verified
Chapter 06 - Source, Message, and Channel Factors 78. (p. 202) Which of the following is a reason to use comparative advertising?

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