Strength Covers the consumer market for espresso machines which complements the

Strength covers the consumer market for espresso

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Strength Covers the consumer market for espresso machines (which complements the commercial market for espresso machines) to make a full range offer to clients Weakness Working with a strategic partner who is not solely focused on the hospitality industry Ambrosia Coffee Roast Sell all grades of coffee bean to supermarkets and hospitality outlets around Australia Strength Supplier is committed to the coffee to the coffee bean industry, with some sharing of the client base. Weaknesses Has concern with sharing information, citing intellectual property. Product image is not quality but more commodity-based. Java Estate To sell quality Arabica roasted coffee beans to all state of Australia Strength Australia-wide partner -100% committed to hospitality and coffee bean market. Weakness Other coffee bean suppliers may not be recommending MacVille machines with this strong strategic alliance. Summary Notes
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Summary statement of potential allies and a statement of their alignment with organisational values Summary statement: MacVille’s vision is to become a national brand, be accepted as an integral part of the hospitality industry and perceived as a key component in the success of hospitality establishments, both large and small. Their mission is to provide espresso coffee machines that is efficient, reliable and sustainable to the customers, who in return reward the company with profits. Their organisational values for stakeholders are about stewardship and professionalism. For people, encouraging self-directed teams, cultivate leadership, and maintain high levels of safety. Externally, they are committed to wise environment practices and offering meaningful value to customers. MacVille’s is seeking alliance and partnership for cooperative venture that is aligned with their vision, mission, values. The company has received three tender submissions from these companies, Home Espresso Traders, Ambrosia Coffee Roast and Java estate.
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