98%(41)40 out of 41 people found this document helpful
This preview shows page 6 - 8 out of 8 pages.
StrengthCovers the consumer market for espresso machines (which complements the commercial market for espresso machines) to make a full range offer to clientsWeaknessWorking with a strategic partnerwho is not solely focused on thehospitality industryAmbrosia Coffee RoastSell all grades of coffee bean to supermarkets and hospitality outlets around AustraliaStrengthSupplier is committed to the coffee to the coffee bean industry, with some sharing of the client base.WeaknessesHas concern with sharing information, citing intellectual property.Product image is not quality but more commodity-based.Java EstateTo sell quality Arabica roasted coffee beans to all state of AustraliaStrength Australia-wide partner -100% committed to hospitality and coffee bean market.WeaknessOther coffee bean suppliers may not be recommending MacVille machines with this strong strategic alliance.Summary Notes
Summary statement of potential allies and a statement of their alignment with organisational values Summary statement: MacVille’s vision is to become a national brand,be accepted as an integral part of the hospitality industry andperceived as a key component in the success of hospitalityestablishments, both large and small. Their mission is to provideespresso coffee machines that is efficient, reliable and sustainable tothe customers, who in return reward the company with profits. Theirorganisational values for stakeholders are about stewardship andprofessionalism. For people, encouraging self-directed teams,cultivate leadership, and maintain high levels of safety. Externally,they are committed to wise environment practices and offeringmeaningful value to customers.MacVille’s is seeking alliance and partnership for cooperative venturethat is aligned with their vision, mission, values. The company hasreceived three tender submissions from these companies, HomeEspresso Traders, Ambrosia Coffee Roast and Java estate.