“leaders who guide or motivate their followers in the direction of established goals by clarifying roles and task requirements” (Robbins & Judge, 2015, p. 345). She grew up in nothing but a difficult situation and has never allowed that to hold her back or used it as an excuse for her hard times. She overcame her challenges and helps lead her audience to the success and personal goals they have. She demonstrates that she cares and has an emotional connection with her audience by listening to their stories and sharing them. Her amazing and effective communication skills have led her to be such a success in today’s world and allowed her to help many others succeed. Her level of authenticity, ethical behavior, and trustworthiness is out of this world. She is nothing but truthful, knows exactly who she is, and does not deny her past. She uses her past to relate to her present and push herself to be even better and help others overcome their struggles. She uses her effective communication skills to listen to others’ stories and be trustworthy and truthful in her reply to them. She is always open and does not hide or run from her mistakes. Oprah Winfrey is an amazing leader that demonstrates all these effective skills. She is not perfect and makes mistakes like everyone else, however, she works to correct them and make peace with them. This way she is not held down by her past and does not lose her followers. Power Of the five bases of power, Oprah perfectly portrays three of the powers: reward power, legitimate power, and personal referent power. The textbook defines reward power as, “people comply because it produces positive benefits; someone who can distribute rewards others view as valuable will have power over them” (Robbins & Judge, 2015, p. 369). Oprah is the kind of leader who has overdone this type of power, not only with her employees, but also with her
OPRAH WINFREY: COMMUNICATION, CONTINGENCY THEORY 8 public followers. She has given recognition in the way of financial means, as well as nonfinancial, such as promotions and verbal recognition. She knows the most-valuable asset in an organization is the staff and she genuinely makes them feel appreciated for their hard work and loyalty. A good example of this is when The Oprah Magazine had its 10th anniversary. For the occasion, Oprah decided to give $10,000.00 to each staff member and an Apple iPad. That was a sensational moment, every member of her team must have felt very much appreciated for such a reward. There is a tremendous benefit from this action when it created the sense of mutual gratitude coming from the boss. Associates feel empowered and have the desire to keep excelling at their tasks while working for Winfrey. Another great example of Oprah’s way of rewarding, is on the famous episode on the Oprah Winfrey Show. She was celebrating teachers for their hard work, and started giving a car to each of the teachers being interviewed. Then went on by amazingly giving away a Pontiac car to each member of the audience. Oprah started yelling, “You get a car, you get a car, you get a
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