say?”Forster, E. M. (1976).
Aspects of the novel
(p. 99). Oliver Stallybrass (Ed.).
Harmondsworth, UK: Penguin. Did you really write what you meant to, and will it be easily
understood by the reader? Successful writing forms a relationship with the audience, reaching the
reader on a deep level that can be dynamic and motivating. In contrast, when writing fails to
meet the audience’s expectations, you already know the consequences: they’ll move on.
Learning to write effectively involves reading, writing, critical thinking, and hard work. You may
The Wizard of Oz
and recall the scene when Dorothy discovers what is behind the
curtain. Up until that moment, she believed the Wizard’s powers were needed to change her
situation, but now she discovers that the power is her own. Like Dorothy, you can discover that
the power to write successfully rests in your hands. Excellent business writing can be inspiring,
and it is important to not lose that sense of inspiration as we deconstruct the process of writing to
its elemental components.
You may be amazed by the performance of Tony Hawk on a skateboard ramp, Mia Hamm on the
soccer field, or Michael Phelps in the water. Those who demonstrate excellence often make it
look easy, but nothing could be further from the truth. Effort, targeted practice, and persistence
will win the day every time. When it comes to writing, you need to learn to recognize clear and