Therefore collaborating with social media influencer

by their choices and opinion. Therefore, collaborating with social media influencer will definitely be a
huge opportunity to spread the brand’s recognition for a company like Skullcandy.
 The ability to innovate and create with creativity
Skullcandy has a huge opportunity to gian and maintain a competitive advantage easily because of the
type of industry that it belongs to. Skullcandy belongs to an industry that pretty much can accept
anything such as continuous innovation, and unique/weird creativity. Skullcandy belongs to an industry
that is unpredictable, and this is proven on the daily. Technology experts now are focused on enhancing
the products, and Skullcandy has proven that its aim was to find solutions to people and make them
even more comfortable not only from a technological perspective, but also in a way that represent them
and their style with the designs of the products itself.
Threats
 The larger competitors in the industry

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Skullcandy Strategic Report
Skullcandy is competing with larger companies, companies that does not only manufacture headphones
and MP3 players, but also many other types of electronics. These companies include Sony, Apple, Philips,
Beats, and Panasonic. And although these companies are considered as indirect competitors, they still
have more brand loyalty from brands customers that have enjoyed their other electronics and grew a
customer loyalty. [ CITATION Mar14 \l 4105 ]
 The direct competitors
Skullcandy’s direct competitors such as Beats, and Sonso can be tough to have a competitor advantage
over, especially after the collaboration of Beats with Dr Dre (a rapper), which differently made a huge
hype. [ CITATION SKU15 \l 4105 ]
 The ease of buying products straight from china
The internet has made it easy for consumers to buy anything and everything online. But with the
existence of websites such as Ali Express, consumers now can buy everything for even a cheaper price
than the well known brands.
Porter’s 5 factors
Bargaining Power of Suppliers
The bargaining power of suppliers is low due to:
 The increasing numbers of suppliers
 The process of production

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Skullcandy Strategic Report
The Bargaining Power of Buyers
The bargaining power of suppliers is high due to:
 The existence of alternatives
 Buyers are price insensitive