3.1.7 Ethical considerations The behaviour of the researcher and the choices that were made following that behaviour are the ethics of the research. The ethics are a part of the research design, explaining the methodology and moral choices of the researcher. By using recognizable themes to describe and explain the methods and moral choices used in the research, the importance of the ethics is acknowledged. Access to organizations In order to use the Survey or the Interview strategy, getting access to the organizations was vital. It also applies to provide clear requirements, so the participants know what is expected and required from them. To get access to the organizations, the database that was especially created for this purpose was consulted. With information from the database, personalized emails were sent to the main email address of the organization or to the owner/CEO if the organization’s website provided that information. In some cases, the organization used a webform instead of email, so the webform was used to ask for a response but still using the same structure as each email. Organizations in the Netherlands were sent Dutch personalized emails and organizations that were located outside of the Netherlands were sent English personalized emails. Each of the emails had the following structure in common: Figure 9: Structure of emails send to organizations. The use of emailing is the quickest way to reach the organizations. You are not bound by time or time zones and you can make your message clear using visual aspects, like images, fonts and font size to deliver the message. On the other hand, it is also a non-personal and non-interactive way to present your message. Especially when you don’t know the recipient, there are many factors why someone would not want to reply. This was noticed after two weeks of sending emails and getting few replies. The factors why organizations would not want to reply are extensive and may include that the organization does not understanding the request, deems the request of low importance or the email was blocked by mail scanners or arrived in a spam folder. To increase the chance of getting access to organizations, the social media LinkedIn was also used to connect with the people from the organizations that were needed to participate in the research. It was done if there was no response from emails or webforms within two weeks. The approach was aimed to find and connect with the founder or CEO from an organization and send them a personalized LinkedIn connection request about the research. Because a connection request on LinkedIn only has room for 300 characters, the messages only contained the items Introduction, Business and Request from the email structure. It proved a better strategy since only 9 of the 70 connections refused to Introduction Stating the author’s name, job title and which university is represented.
- Spring '19
- Dhr. Joe Goldiamond
- Management, Qualitative Research