The primary version on the orange background is the preferred option The sharp

The primary version on the orange background is the

This preview shows page 10 - 14 out of 42 pages.

The primary version on the orange background is the preferred option. The sharp contrast of white on orange provides a strong presence for our brand. The two logos should appear together on all public facing branded communications except for Indigenous applications such as Orange Shirt Day, or the Indigenous Education & Services departmental logo and communications. orange Background primary secondary white Background Black on white Background photographic Background
Image of page 10
Dual branding system A GUIDE TO OUR BRAND this is langara. Brand guidelines. 11 LOCK UP AND MINIMUM SIZE It is essential to follow the size and clear space rules to ensure legibility and create an equal presence of the two logos. The minimum recommended size for the dual logos is 0.25” tall. Any smaller and the tagline becomes difficult to read. logo lock up The two logos must be exactly the same size when appearing together on the same page. Distance between the two logos must be at least 3 times the x-height of the wordmarks. minimum size The minimum reproduction size for print applications is 0.25” or 6.35mm tall and 24 pixels for web to ensure the legibility of the tagline. X X X X X 0.25” 6.35mm 24 px
Image of page 11
Dual branding system A GUIDE TO OUR BRAND this is langara. Brand guidelines. 12 USAGE The preferred placement of the dual branding is at the bottom of the page. The logos can appear independently on the lower right corner of each page if two pieces of collateral are positioned immediately next to each other or separate screens in an animation. digital and animation Simple animation can be created for the two logos to appear in the same digital applicaton such as video or website. side By side arrangement When two pieces of collaterial such as banners or transit posters are positioned immediately next to one another, the logos can appear independently on the right corner of each page. Musqueam name logo should be placed on the left. It can also be placed on the front and back on devices such as a USB stick. single page arrangement The preferred dual logo placement is to have the logos appear side by side with the Musqueam name logo always on the left. Minimum space from logo to edge of page is the height of the logo. frame 1 frame 2 left banner or poster right banner or poster primary secondary X X X X X X X X
Image of page 12
Dual branding system applied A GUIDE TO OUR BRAND this is langara. Brand guidelines. 13 Here are some examples of collateral with the dual branding system applied. DASSH to your career. NEW: DIPLOMA IN APPLIED SOCIAL SCIENCES & HUMANITIES Gain the practical ability to apply social sciences and humanities knowledge to your career. Acquire technical skills through courses in digital media, software use, and financial literacy, and gain hands-on experience working with an external client on an applied project in the final semester. Be prepared with the practical skills and knowledge required for success in a variety of career areas including business, law, journalism, government, communications, public administration, the non-profit sector, and information technology and management.
Image of page 13
Image of page 14

You've reached the end of your free preview.

Want to read all 42 pages?

  • Fall '19

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes