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customer base as some other branches may have. For example, a store situated in a plaza or neara doctor's office might attract more customers than a smaller store not situated in a strategicdemographic location that would attract a great deal of customers. For these stores, they arelikely aware that they will not be able to perform as well as bigger stores and are not motivatedin any way to perform well, as the chances of them being outperformed is great - even when theydo well and bigger stores do poorly, a bigger store may still outperform them, in terms offinancial profit. Furthermore, a pizza party does not create healthy competition betweenemployees to constantly increase standards and work towards outperforming one another.In terms of negative reinforcements, employees have three strikes for bad behaviour,before being dismissed. Three strikes for bad behaviour may not necessarily be enough to turnbad behaviour around; there should be other negative reinforcement methods in addition to this.Many employees often dislike having to close, because it means staying later than closing timeand doing a lot of work. If there was a performance scoring system maintained every week, withthe person having the lowest score being forced to close at least once the following week,employees might work harder to avoid being assigned to this tedious and heavy job.