B kings blues club and last but not least aidaprima

engineered Music Walk showcasing Lincoln Center Stage, Billboard Onboard and B.B. King’s Blues Club. And
last but not least, AIDAprima made its debut with a spectacular light show, fireworks and memorable naming
ceremony witnessed by over 1 million people gathered in Hamburg, Germany. AIDAprima resonates with
AIDA’s German guests by combining leading-edge environmental attributes with exceptional guest experiences
including racing water slides, a lazy river, climbing walls, an expansive German spa and an ice rink for skating,
hockey, curling and even a traditional Christmas market. These well-publicized introductions are certain to
continue to stimulate increased consideration for cruising within our portfolio of the World’s Leading Cruise
Lines.
Newbuilds are not the only way to stimulate demand. We continue to invest in our existing fleet to further
enhance guest experiences, including the recent remastering of Cunard’s Queen Mary 2 and the continued roll
out of Fun Ship 2.0 across the Carnival Cruise Line fleet. We also made tremendous progress at our innovation
center on our latest guest experience innovation, the Ocean platform – featuring the Ocean Medallion
TM
– leading
to our first major accomplishment in 2017. On January 5
th
, we were privileged to be the first travel company to
be invited to Las Vegas to deliver the opening keynote address at the Consumer Electronics Show, the world’s
2

largest trade show. There we unveiled our leading-edge guest experience technology enabling our people to offer
a true breakthrough in unobtrusive, high-touch, personalized travel experience, at scale. The Ocean platform is
expected to be rolled out on our Princess Cruises ships beginning later this year.
In addition, to drive cruise consideration, we recently launched three original TV programs that are airing on
major U.S. networks – ABC, NBC and the CW – during the popular family-oriented programming blocks. Each
program showcases one of our brands providing an amazing vacation while highlighting ocean travel as a means
to experience global destinations and learn about other cultures. These programs, which are currently number one
or two in their time slots, collectively provide an hour and a half of content per week with over 150 scheduled
airings and an annual expected viewership well in excess of 150 million viewers.
This successful programming comes on the heels of many impactful shows including a reality-based television
series in the UK called “The Cruise” that was filmed onboard Regal Princess , and P&O Cruises’ “Battlechefs,”
filmed onboard Britannia . In Italy, “Bravo Chef” was taped onboard our Costa ships and a major motion picture,
“Holidays in the Caribbean,” was filmed on Costa Fortuna . In North America, Carnival Cruise Line was featured
on “Wheel of Fortune” and “The Ellen DeGeneres Show.” We have many more opportunities in the pipeline to
keep cruising at the forefront of vacationers’ minds including “The New Celebrity Apprentice” airing on NBC in
February.