P 425 to create effective sales promotions a company

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73. (p. 425) To create effective sales promotions, a company should: To create effective sales promotions, a company should make sure the sales promotion reinforces the brand's advertising message (Refer to My Ad Campaign 16-B, "Creating Effective Sales Promotions,"). AACSB: Analytic Bloom's: Understand Difficulty: Medium Learning Objective: 16-07 Describe the roles that sales promotion can play in a marketing strategy. Topic: The Negative Effect of Sales Promotion on Brand Value
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