The company also catered products which are

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constitute internationally well-known brands. The company also catered products which are specifically produced and marketed in the country only (Rundle-Thiele, Dietrich and Kubacki 2017). The products which are included in the portfolio of Coca Cola Amatil are soft drinks, water, sports drinks, RTD tea, coffee, flavoured milk, energy drinks and coffee . Products like ready to consume fruits are also available. Here are around 400 different brands that are catered under the Coca Cola brand. The company has been increasing its product mix so that it can generate a higher percentage of sales and help in boosting the profits. Further, the packaging of the products is done in different sizes so that they can appeal to a certain group of consumers (Vidler et al. 2018). the company has been introducing newer flavours so that they can further expand their product mix and increase their profitability. However, the differentiation of the products in the Coca Cola portfolio is found to be low and it is crucial for the organization to include certain unique products which will help the company to survive the competitiveness. 4.2 Price The prices of the beverages are kept considering the prices of the closest competitors of Coca Cola Amatil. Hence the prices are not too high or low. This strategy is adopted considering that in case there is a high price of the product the average customer will not be able to afford the product while if the price is too low then the quality of the product will be under question (Rundle-Thiele, Dietrich and Kubacki 2017). The main pricing strategy which has been adopted by the company is aiming the brand loyalty of the customers. In the recent ties according to the market reports the competition in between the Coca Cola products has been facing high competition with the other brands. Thus it was decided that with the increase in the purchase of the product the prices of the product will be reduced. This allowed the customers and the vendors buying the products in bulk in order to obtain the lower price rather than the single products for Coca Cola (Wilson 2017).
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Further, due to a large variety of the products which are manufactured by the company, the prices of the product are planed on the basis of the market as well as the geographic segment . This will result in different price strategies depending on the different sub-brand. 4.3 Place Coca Cola Amatil is found to have an extensive distribution system for the beverages. The products were sold in different countries with 1.9 billion serving almost every day. In addition, the company also relies on its partner who assists in the bottling and packaging process of the product. There are many marketing and distribution channels which are utilized by the company so that it can easily reach the customer (Rundle-Thiele, Dietrich and Kubacki 2017). In addition, they also take several marketing initiatives. Once the bottling, packaging and manufacturing of the products are completed they are finally distributed to the vending partners.
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