Total Planned Investment$0 Loss at Start-up (Start-up Expenses)($33,110)Total Capital($33,110)Total Capital and Liabilities$56,890 Total Funding $90,000 Page 5
White, M. MRKT5000_Final_AssignmentTable: Start-upStart-upRequirementsStart-up ExpensesBusiness Licensing, Fees, Deposits & Other Prepaid Expenses$600 Corporate Consultation & Support Services$3,560 Office Supplies$300 Tax Bond$250 Initial Franchise Fee$0 Training Expenses$1,500 Real Estate$0 Tool Truck Lease Closing Costs$3,600 Insurance$1,000 Equipment/Fixtures & Other Fixed Assets$1,500 Reserve$15,000 Computer System$1,600 Computer Software$2,200 Website Development/Implementation$1,400 Other$600 Total Start-up Expenses$33,110 Start-up AssetsCash Required$5,000 Start-up Inventory$50,000 Other Current Assets$0 Long-term Assets$0 Total Assets$55,000 Total Requirements$88,110 Page 6
White, M. MRKT5000_Final_Assignment3.0 Product MixFireRider Racing & Equipment sells professional automotive and industrial tools & equipment to professional technicians, shop owners and hobbyists/enthusiasts. We offer these tools through a mobile retail store ("the tool truck") and integrated e-commerce platform via eBay and Amazon Marketplace.FireRider Racing & Equipment sells the latest and most popular name brand tools and equipment from top manufacturers for the domestic and professional users. Names such asCornwell Quality Tools, Ingersoll-Rand, SK, Makita, Milwaukee, DeWalt, Grey Pneumatic, Aircat, GearWrench, SPX, OTC, Genius, Irwin, Astro Pneumatic, Lisle, Sunex, Waekon, KDTools, ATD, and Tool Aid (just to name a few) are industry-leading brands. In total, we will sell products from over 250 manufacturers.FireRider Racing & Equipment's product line includes wrenches, pneumatic wrenches, ratchets, sockets, shop equipment, electronic test equipment, specialty vehicle repair, etc. Because of the large quantity of items, it is not feasible to stock all these items. However, our suppliers stock all of the items we sell and offer drop shipment service. Any of these items not in inventory can be special ordered. One of our suppliers (Medco) maintains 9 distribution centers in the continental United and 3 in Canada, which can provide immediateshipment of items that can reach customers outside of our local geographical area in as little as two days. 4.0 SWOT Analysis4.1 Strengths (internal)1.We are BMW Master Technicians, German car specialists and form shop owners. This allows expert advice and superior experiential knowledge for what tools actually get the job done and increase technician efficiency.2.We are able to empathize with, connect shared experiences to technicians, and shop owners.3.As an active industry participant, we are on the forefront of knowledge for developing technologies, the latest tools, trends and best practices.4.2 Weaknesses (internal)1.Cornwell Quality Tools does not carry the same brand prestige as Snap-On or Matco.
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- Fall '09
- Marketing, Michael White, FireRider Racing and Equipment