The owner and team leaders lack experience in e-commerce and marketing. Just Us! lacks brand and financial strength compared some of its competitors such as Starbucks. High production cost because farmers who produce organic coffee are given a higher pay rate compared to farmers who utilize regular coffee (Jiale Coffee, n.d). Lack of a Research and Development Division. Lack of a Quality Assurance Department. Low marketing budget. Lack of a customer loyalty program. No mobile application development. Reliance on subcontractors. Barrington branch produces the sales from the Distribution Division have resulted in reduced sales in the Coffeehouse division and sales to independent retail store provides alternative purchase points (Kenton, 2019).
SWOT ANALYSIS 6 lowest revenue due to limited sitting capacity and operational hours.
SWOT ANALYSIS 7 References Jiale Coffe. (n.d). What Is Organic VS Non-Organic Coffee? Jiale Coffe. Retrieved from Kenton, W. (2019). Market Cannibalization . Investopedia. Retrieved from SayHi Wi-Fi. (2017). Win at Wi-Fi Marketing. SayHi Wi-Fi. Retrieved from
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- Summer '18
- Brett Gordon