The owner and team leaders lack experience in e commerce and marketing Just Us

The owner and team leaders lack experience in e

This preview shows page 5 - 7 out of 7 pages.

The owner and team leaders lack experience in e-commerce and marketing. Just Us! lacks brand and financial strength compared some of its competitors such as Starbucks. High production cost because farmers who produce organic coffee are given a higher pay rate compared to farmers who utilize regular coffee (Jiale Coffee, n.d). Lack of a Research and Development Division. Lack of a Quality Assurance Department. Low marketing budget. Lack of a customer loyalty program. No mobile application development. Reliance on subcontractors. Barrington branch produces the sales from the Distribution Division have resulted in reduced sales in the Coffeehouse division and sales to independent retail store provides alternative purchase points (Kenton, 2019).
Image of page 5
SWOT ANALYSIS 6 lowest revenue due to limited sitting capacity and operational hours.
Image of page 6
SWOT ANALYSIS 7 References Jiale Coffe. (n.d). What Is Organic VS Non-Organic Coffee? Jiale Coffe. Retrieved from Kenton, W. (2019). Market Cannibalization . Investopedia. Retrieved from SayHi Wi-Fi. (2017). Win at Wi-Fi Marketing. SayHi Wi-Fi. Retrieved from
Image of page 7

You've reached the end of your free preview.

Want to read all 7 pages?

  • Summer '18
  • Brett Gordon
  • Marketing

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes