CHUYEN DE DOC HIEU CO DAP AN.docx

Regarding the appearance of celebrities in

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older children responded more positively to products in host selling advertisements. Regarding the appearance of celebrities in advertisements that do not involve host selling, the evidence is mixed. Researcher Charles Atkin found that children believe that the characters used to advertise breakfast cereals are knowledgeable about cereals, and children accept such characters as credible sources of nutritional information. This finding was even more marked for heavy viewers of television. In addition, children feel validated in their choice of a product when a celebrity endorses that product. A study of children in Hong Kong, however, found that the presence of celebrities in advertisements could negatively affect the children's perceptions of a product if the children did not like the celebrity in question. Question 1 Which of the following is NOT mentioned in paragraph 1 as being a difficult judgment for children to make about advertised toys? A. How big the toys are
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B. How much the toys cost C. What the toys can do D. How the toys are made Question 2 . The word "Verify" in the passage is closest in meaning to? A. establish the truth of B. approve of C. understand D. criticize Question 3 . In paragraph 2, what is one reason that claims such as "the best" or "better than" can be misleading? A. They represent the opinions of adults, which are often different from those of children. B. They generally involve comparisons among only a small group of products. C. They reflect the attitudes of consumer protection groups rather than those of actual consumers D. They reflect the advertiser's viewpoint about the product.
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Question 4 . Cereal advertisements that include the statement "when part of a nutritionally balanced breakfast" are trying to suggest that A. the cereal is a desirable part of a healthful, balanced breakfast B. the cereal contains equal amounts of all nutrients C. cereal is a healthier breakfast than other foods are D. the cereal is the most nutritious part of the breakfast meal Question 5 . According to paragraph 2, all of the following are true of disclaimers made in advertisements EXCEPT A. They are qualifications or conditions put on a claim. B. They may be used to balance exaggerations. C. They are usually presented in both audio and visual formats. D. They are often difficult for children to understand . Question 6 . The word "adept" in the passage is closest in meaning to A. responsible B. skillful C. patient D. curious Question 7 . Paragraph 3 indicates that there is uncertainty about which of the following issues involving children and fantasy in advertising? A. Whether children can tell if what they are seeing in an advertisement is real or fantasy B. Whether children can differentiate fantasy techniques from other techniques used in advertising C. Whether children realize how commonly fantasy techniques are used in advertising aimed at them D. Whether children are attracted to advertisements that lack fantasy Question 8 . The word "attributes" in the passage is closest in meaning to A. Evaluations B. Attitudes C. Action D. Characteristics Question 9 . In paragraph 4, why does the author mention a show about a cartoon lion in which
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