Primary scales nominal example please indicate your

in the questionnaire (cite one example for each scale and scaling technique).
Primary scales
Nominal Example: Please indicate your gender:
Female/Male
Ordinal Example: Please stop me when I get to the category that best describes the total
combined household income before taxes of all members of your household.
a. Under $25,000
b.40,000 to less than $50,000
c.50,000 to less than $60000
d. $50,000 to less than $60,000
e. $60,000 to less than $75,000
Interval Example:
Using a scale of from 1-7- where 1 means ‘completely disagree’ and 7 means ‘completely
agree’, I’d like you to consider each statement.
a. I am just starting out in the work world
b. I am moving up the ladder in my work, but I haven’t reached my peak
c. I am at the peak of my working potential
Tommy Mach
25122460

d. I am now past my peak life and am slowing down
Ratio Example:
How loyal would you say that you are personally to the place you work using a scale of 1 to
7, where 1 means ‘not loyal’ and 7 means ‘extremely loyal’? Please circle.
1 2 3 4 5 6 7
Comparative scaling Example
Please rank each of the following aspects of work in terms of how satisfied you feel with
each. (1-6)
a. Management really knows its job d. I am highly paid
b. My customers are fair e. The workspace given is adequate
c. My work is challenging f. My job is interesting
Non-comparative Scaling Example
How would you rate Boeing company as an aerospace company?
Worst………………X .......................................................................... Best