Michael Matthews Bigger Leaner Stronger The Simple Science of Building the Ultimate Male Body.pdf

The collective marketing machine of the supplement

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The collective marketing machine of the supplement industry has done a good job making the multivitamin a staple, both in our diets and in its revenue sources.
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While people will be concerned with the benefits of something like a pre-workout drink or sleep supplement, they will take a multivitamin “because it’s a multivitamin” and simply have faith that it will benefit them…usually without compelling evidence to prove it. The bottom line is that if you eat a substantial amount of a wide variety of nutritious foods every day, you may get everything you need in the way of vitamins and minerals. But many people aren’t, and supplementation can help provide what’s missing. Furthermore, a good multivitamin contains other substances known to improve health and performance that are difficult or basically impossible to get in adequate amounts through diet alone. I take a multivitamin every day for these reasons, and I recommend that you do too. FAT BURNERS With the weight-loss market valued at a staggering $60.5 billion and more than one-third of U.S. adults obese, it’s no surprise that there’s a glut of “fat burners” for sale these days. 69 By the same token, it’s also no surprise that fat burners are some of the most expensive supplements on the shelves and come with some of the largest profit margins and loudest marketing claims. How well do these products work, though? Enough to warrant the significant expense? Let’s find out. W HY A “F AT B URNER ” C AN B E F UNDAMENTALLY M ISLEADING One of the reasons fat burners sell so well is the moniker itself: when you’re trying to lose fat as efficiently as possible, a “fat burner” sounds like a perfect addition to your regimen. Anything that “burns fat” is worth a go, no? It’s not that simple, though. No natural substance can just “burn fat” outright, regardless of how complex or pseudo-scientific the marketing claims are. You see, to sell you on their fat burners, supplement companies will often talk about increasing fat oxidation rates, preserving lean mass, supporting the thyroid, inducing thermogenesis, inhibiting enzymes related to fat storage, inducing enzymes that cause fat loss, manipulating hormone and neurotransmitter levels, reducing water retention, improving nutrient partitioning, and more. Well, the truth is that these are all aspects of fat loss, but this type of salesmanship is little more than an attempt to dazzle you with terminology and scientific half-truths in hopes that you just accept the claimed benefits at face value.
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When you take a cold, hard look at the science of fat loss, there are only three ways to appreciably speed it up: You can speed up your basal metabolic rate. While there are many, many ways to increase metabolic rate, they ultimately rely on one or both of the following mechanisms: 1. encourage a cell to produce more energy from carbohydrates and fatty acids, or 2. reduce the efficiency of the process through which cellular energy is produced, thus increasing the “energy cost” of meeting the body’s needs.
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  • Winter '17
  • Santos O'Neill Garcia
  • History

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