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product. It is cost efficient with unlimited access. It is simple and has a global reach.Proving to be successful for the Coca-Cola Company as they use social media for brandprotection. It opens a resource for customer integration and communication (Das, 2014).The main competitors for The Coca Cola Company include PepsiCo, Dr. Pepper,Snapple, Red Bull, Nestle, and Parle. According to the 2018 Annual Report, the non-alcoholic beverage industry is an explosive market and leading the industry is The Coca-Cola Company. Many different companies vary from small to large businesses that willcompete with the brand. They also compete in many geographic areas and are primarilyregional or local in operation. The competitive product includes fruit drinks and dilatable,coffees, and teas, energy and sport drinks, and other performance-enhancing drinks. Anincrease in competition could hurt the business. The company operates in a “highlycompetitive beverage segment of the commercial industry.” They strive to maintainshares of “sales in the global market or local markets.” The completion pressures cancause their “bottling partners to reduce prices.” They “charge customers or” restrike anincrease in prices. The “rapid growth of” eCommerce may create new “consumer pricedeflation.” It is recommenced they continue to strengthen their marketing and innovationactivities to maintain rank.Information Technology Research & Development (R&D)Basic research and development involve the creation of new knowledge. This knowledgecan be new to the company, or it can be innovation that are unknown before. Primary10
MGT497 Strategic Information Technology Plan (Final Paper)research is fundamentally risky, but it has the potential to provide significant rewardssuch as leading to new products or ways of doing business. The goal of an innovationstrategy is to create value for the firm and its customers. When it comes to coke products,customers are fans. Most people I know, cannot go one day without having a coke. Dietcoke is the leading sugar-free beverage since it was released. One research plan studiedshowed that young men did not care about the Diet Coke beverage. Claiming that dietcoke was a women’s drink. After the company gathers the research, they developed theanswer and came up with a black can for the sugar-free drink. Therefore, making itappealing to the male and female (Diet Coke vs. Coca-Cola Zero: What's the Difference?n.d.).The method of innovation organizations use is to retain “accuracy, capacity and quality.”Using firewall, and other applications will help to secure your site. Customer informationis critical to knowing the privacy rights and data usage. Employee Innovative Idea Capture ProcessesOrganizations introduce new HR management activities to boost innovativeness. There isan increasing number of studies that show that HRM can contribute to innovation. HRMcan stimulate employee-driven innovation, and this process should be characterized by itsmultilevel nature (Renkema, 2018 The Coca Cola Company). The company employed 62thousand people worldwide. The company reaches customers through advertisements.