Assessment of the methods for sears performance

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Assessment of the methods for Sears’ performance improvement It seems as though the methods used in an attempt to improve performance were inefficient and perhaps even detrimental to what Brennan was attempting to achieve for the company. When Brennan sold Coldwell Banker’s commercial real estate unit, Allstate Insurance’s group health insurance business and the 110-story Sears tower in order to buy back 10% of Sears’ outstanding stock, it did not have near the degree of affect that he was hoping for, which made the investors even more antsy mainly because of the fact that there were not any potential buyers for Sears Tower. While the attempt to financially stabilize the cost structure, Brennan did very well in communicating with his employees when he gave two messages to an auditorium full of managers in July of 1990 to state exactly what had to be done to rectify the decline in market share. The two main focal points were that reductions in cost were needed and the Merchandising units who performed badly would be focused upon. The badly performed unit that Brennan focused on was the auto service centers. He used a more objective assessment as a plan, which included methods that focused more on the results. Having a solid, well-communicated plan also helped his cause, however it seems to be the sales quotas that gave Sears even more problems. Assessment of DCA’s allegations At first the DCA’s allegations are very alarming especially to consumers, because
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