9. Evaluation and Control Monthly sales targets in cases have been set fortfowlin' Coyote® chili for eachi metropolitan area. Actual case sales will be compared with these targets and tactical marketing programs modified to reflect the unique sets of factors in each metropolitan area. The speed of the roll out program may increase or decrease, depending on Paradise Kitchens' performance in the successive metropolitan markets it enters. Similarly, as described above in the section on the implementation plan, Paradise Kitchens may elect to respond to variations in regional tastes by using contract packers, which will reduce transportation and warehousing costs but will require special efforts to monitor production quality. - 10. Appendices Various appendices may appear at the end of the plan, depending on the purpose and audience for them. For example, detailed financial spreadsheets often appear in an appendix.
Product What does product/service do? What pain does the offering address? Who are your top 3 competitors, and what are each of their strengths and weaknesses? What are the features and benefits of your offering? Why will customers buy your offering? What is the market size? posto tipl/oppunturile Price What is your pricing strategy will you use and why? - Appcnt, framework; medit, frequency What is the expected difference between the cost and sale price? What form of discounts will you offer? To whom and why? Promotion Is the selected brand personality appropriate? Define the offering's target market? How will potential customers find out about your offering? What form of advertising will you use and why? - Aparat What form of promotion will you use and why? How much do you intend to spend on promotion and advertising? What are the two or three primary messages to the target market? Distribution: Who will sell your product to potential customers? How will the product/service physically get to market? Distributica How will the product/service be "manufactured"? General/Financial: Described mkt research needed to substantiate the marketing mix will be successful? Break Even point. Financials made sense and were realistic Co-7.
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- Spring '12
- Marketing, Chili, Paradise Kitchens, Howlin