Pts 1 ref 119 obj 08 4 type app top aacsb reflective

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PTS: 1 REF: 119 OBJ: 08-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 28. Consumers in Louisiana love hot sauce, and Tabasco and Crystal brands are particularly popular there. Consumers in Michigan do not like hot food, so they purchase very little hot sauce. A national chain of grocery stores would likely use _____ segmentation when stocking condiment merchandise. a. geographic b. economic c. demographic d. benefit e. geodemographic ANS: A The most logical base for segmentation of a product that is used more in one area than another is geo- graphic. PTS: 1 REF: 119 OBJ: 08-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 29. _____ is the segmenting of markets based on the region of the country or the world, market size, mar- ket density (number of people within a certain unit of land), or climate. 30. A manufacturer of blankets knows heavy 100 percent wool blankets sell better in the New England area where the winters are harsh and that lighter-weight blankets sell better in the Southeast market where mild winters require fewer and lighter covers for the bed. Segmenting the market according to climate is an example of _____ segmentation. PTS: 1 REF: 119 OBJ: 08-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy
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31. The Coca-Cola Company has over 450 brands in over 195 countries. According to their web site, their products range from Samurai, an energy drink available in Asia to Vita, an African juice drink. It uses _____ segmentation in this marketing strategy. PTS: 1 REF: 119-120 OBJ: 08-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy | TB&E Model International Perspective 32. Almost all cell phones sold in the United States sold are black or gray. Almost all cell phones sold in Europe are colorful, and very few black phones are sold. A cell phone manufacturer knowing this in- formation could use _____ segmentation when selling its phones internationally. a. geographic b. economic c. demographic d. benefit e. multi-positioning ANS: A Geographic segmentation includes segmenting markets by region of the country or world. PTS: 1 REF: 119-120 OBJ: 08-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy | TB&E Model International Perspective
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