Having found success in the indian market through

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3.Having found success in the Indian market through localization, what should P&G’s nextsteps be in India and internationally? 4. As described in the case study, reverse innovation can lead to market disruption. What steps could P&G take to prevent a decrease of its U.S. market share through the introduction of simpler and less expensive razors by its competitors? Ans: Steps could P&G take to prevent a decrease of its U.S. market share through the introduction of simpler and less expensive razors by its competitors: 1. More and more advertisement 2. Improvement in quality 3. Be competitive in domestic markets through local sellers 4. Give some concessions on huge quantities 5. Stand Confident towards competitors and try on improvements References:

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