The correct answer is inflation adjusted question 8

This preview shows page 77 - 83 out of 94 pages.

The correct answer is: Inflation adjustedQuestion 8
CorrectMark 1.00 out of 1.00Flag questionQuestion textThe normal order followed by consumers as they pass through buyer readiness states is:Select one:a. Purchase-conviction-preference-liking-knowledge-awarenessb. Liking-conviction-awareness-purchase-knowledge-preferencec. Awareness-knowledge-liking-preference-conviction-purchase d. Conviction-awareness-knowledge-preference-liking-purchasee. Knowledge-liking-purchase-preference-conviction-awarenessFeedbackYour answer is correct.The correct answer is: Awareness-knowledge-liking-preference-conviction-purchaseQuestion 9CorrectMark 1.00 out of 1.00Flag questionQuestion textThe promotion tool must often used to reward consumers for a quick and short-term response is:Select one:a. Advertisingb. Personal sellingc. Public relationsd. Sales promotion e. All of the above
FeedbackYour answer is correct.The correct answer is: Sales promotionQuestion 10CorrectMark 1.00 out of 1.00Flag questionQuestion textThe method of setting the promotion budget that forces management to spell out it assumptions about the relationship between spending and promotion results is:Select one:a. Competitive parity methodb. Objective and task method c. Affordable methodd. Percentage of sales methode. None of the aboveFeedbackYour answer is correct.The correct answer is: Objective and task methodQuestion 11CorrectMark 1.00 out of 1.00Flag questionQuestion textThe qualitative value of message exposure through a given medium is called impact.Select one:
True FalseFeedbackThe correct answer is 'True'.Question 12CorrectMark 1.00 out of 1.00Flag questionQuestion textAn example of a push strategy is a hotel advertising $49 weekend rate in the paper.Select one:TrueFalse FeedbackThe correct answer is 'False'.Question 13CorrectMark 1.00 out of 1.00Flag questionQuestion textThe competitive parity method of setting the promotion budget reflects the collective wisdom of the industry.Select one:True FalseFeedback
The correct answer is 'True'.Question 14CorrectMark 1.00 out of 1.00Flag questionQuestion textThe first step in developing effective communications is to determine the communication objectives.Select one:TrueFalse FeedbackThe correct answer is 'False'.Question 15CorrectMark 1.00 out of 1.00Flag questionQuestion textAtmospheres are considered to be a personal form of communication.Select one:TrueFalse FeedbackThe correct answer is 'False'.Question 16CorrectMark 1.00 out of 1.00
Flag questionQuestion textWith respect to message content, a rational appeal relates to the self-interest of the audience.Select one:True FalseFeedbackThe correct answer is 'True'.Question 17CorrectMark 1.00 out of 1.00Flag questionQuestion textThe push strategy of promotion suggests a promotion strategy that calls for spending a lot (pushing) on advertising and consumer promotions to build up consumer demand.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture