Which term is used to refer to whether a person is

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68. Which term is used to refer to whether a person is biologically a male or female? A. gender B. sex C. gender identity D. a and b E. a, b, and c 69. _____ refers to the traits of femininity and masculinity. 70. The behaviors considered appropriate for males and females in a given society are known as _____. 71. While women are vital members of the workforce in the U.S., they are still considered the primary care givers of the children in a family. This represents women's _____ in American society.
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72. A(n) _____ is based on an attribute over which the individual has little or no control. A. traditional role B. achievement role C. ascribed role D. gender identity E. gender orientation 73. _____ are based on performance criteria over which the individual has some degree of control. 74. A woman that is married with the husband assuming the responsibility for providing for the family and the wife running the house and taking care of the children would be classified as _____. 75. Catherine is married and a mother of two children. She has decided to forego her own career to stay home with her children until they are grown and on their own. Both she and her husband have decided that it is best for their family for him to assume the responsibility for providing financial security for them while she takes care of the home and family. Catherine would be classified as which type of woman? 76. A woman that is married where both she and her husband work and share homemaking and child care responsibilities is classified as _____ with respect to gender orientation. A. transgender B. gender inconsistent C. traditional D. modern E. cutting-edge
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77. Rayna is married and a mother of four children. Both she and her husband share homemaking and child-rearing responsibilities. Rayna would be classified as a _____ gender orientation. 78. Which of the following is a segment of female consumers? 79. Lisa is a single mother of two and works two jobs to provide for her family and derives little or no satisfaction from employment. To which market segment would Lisa belong? 80. Which of the following is a reason why women are an important target market? A. Women-headed households are expected to represent almost 50 percent of all households in 2010. B. Women are homogeneous as a group, which makes marketing to them easier. C. More women work more hours outside the home today than at any time in our history. D. Women's purchasing power now equals men's purchasing power. E. all of the above 81. Since women are quite diverse as a group, what other factors must marketers also consider when designing marketing communications?
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  • Fall '12
  • Pantel
  • Marketing, d., E., Changing American Society

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