Strong brand name gatorade is the market leader in

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Strong Brand Name Gatorade is the market leader in the sports drink category, dominating the main competition with Pocari Sweat. 2. Good Product quality Gatorade sport science Institute to back up their product and it is proven to excel and maintain physical performance during competition. 3. Good Relationship with athletes A wide array of athletes endorses the Gatorade message from virtually every type of sport. Not only that, but nearly every one of their athletes is proven winners, which instills additional credibility in the brand, such as Chaz Ortiz and Ellery Hollingsworth. 4. Good reputation Gatorade has a loyal consumer base and their brand is held in high regard. This gives them flexibility to expand into other products meant to help athletes. 5. Competitive price Gatorade uses a competitive pricing strategy. Gatorade products are similar to products sold by PowerAde and Pocari Sweat. 6. Strong Company Image Gatorade is part of the Pepsi Co., Gatorade has strong sales in recent years, and Gatorade makes Pepsi into a great position of growth. B. Weaknesses 1. Many Varieties Gatorade maybe too many varieties and flavors of their product, those of varieties and flavors might confuse and annoy customers. 2. Lack of key messages Due to the sheer number of product lines, Gatorade is at risk for losing control over the key messages that they put out to the consumer.
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5 GKSSS Consultants, LLP 3. Lack of future Profitability Gatorade only sees 0.4 percent growth from new customers who could cause their market to stagnate and cause problems retaining market share. 4. Product Comprehensiveness Gatorade also does not have an energy drink and does not have a lot of potential to make one because it could lead to dehydration. 5. Product Line Revenue Weaker product lines pull down overall revenue and inhibit possible growth in stronger lines. 6. Lack of Promotion Large geographic market areas (i.e. North East) where sports drinks are struggling to capture consumers. 7. Lack of International Presence Gatorade lacks a strong international presence. Seventy percent of Gatorade revenues come from the United States. A lack of international presence makes it difficult for Gatorade to stay competitive with international companies such Pocari Sweat and Red Bull. 8. No Endorsement Deal with Young Athletes Gatorade currently does not have endorsement deals with young athletes who are under 14 year-old. The absence of young athlete endorses may hinder their ability to market to young children. C. Opportunities 1. New developments If Gatorade can develop a unique blend that would provide additional energy and keep athletes hydrated it would certainly give them an edge. 2. New target Market Gatorade could also add a vitamin-enhanced hydrator to compete with brands like Vitamin Water that take some of their target market.
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  • Spring '14
  • Gatorade

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