collection requirements will also apply to Athletic Supremes’ plan expansion of firearm sales and hunting or fishing licenses. Athletics Supreme retail stores are located in southern California where specific local, state, and federal laws can potentially affect the operations. Political forces.There are no expected political influences or events that could disrupt the operations of Athletics Supreme.
Athletics Supreme 5Technological forces.Technology is no longer a luxury for companies operating in the modern era. Although store sales are profitable, there is an additional market for internet based sales. A major emerging technological trend involves personal digital assistants (PDA), smartwatch, smart television, and smart telephones. These devises can access the internet and be used able to it for various reasons like watch team sports, games, or purchase products. It can also access digital personal trainers for those into fitness or living a healthy lifestyle. Many consumers in today’s society, have less time for work or leisure. The hallmark of today’s successful products are convenience and ease of use. If the product does not save time and is not easy to use, consumers will simply ignore it. Athletic Supremes’ executive equipment line of products have applications that can be used as a digital coach and may improve customer’s sporting ability and athleticism. As these trend continues, Athletics Supremes’ internet based marketing strategy may have to be adapted or improved to match the evolving technology. Sociocultural Forces.Living healthy has been the emerging social movement in the past decade. Professional athlete’s workout routine and diet has also been trending with the teenaged group as well as mid-20 to 30 groups. People are spending more time at the gym to stay healthy and fit as well as kids and young adults playing sports. Athletics Supreme have a variety of gym equipment and sportswear to satisfy the customers as well as having knowledgeable staff to help customers of their needs. Economic Forces.Many companies have reduced their overall promotion budgets as they face the need to cut expenses. Most of these reductions have occurred in the budgets for mass media advertising. While overall promotion budgets are shrinking, many companies are diverting larger percentage of their budgets to sales promotion growth and specialty advertising.
Athletics Supreme 6This trend is expected to continue as a weak and slow growth economy forces most companies to focus more on the value they receive from their promotion dollar.