Symbols are given a meaning by the couture or society

58. Symbols are given a meaning by the couture or society; they have no meaning within
themselves and may change racially with time. Define symbol : an image or sign that represents
something else, because of convention, association, or resemblance
59. Although the Nazis adopted the symbol of the swastika it was used as a symbol in India and
Central Asia as early as 3000 B.C.E. What does the work swastika mean? Good luck or Good
fortune
60. Name the ancient symbol from Chinese philosophy that embodies a worldview of mutual
independence. Yin-yang
61. Who is the American graphic designer who created logos for IBM, UPS, and ABC? Paul Rand
62. Which graphic design team developed the familiar set of symbols used today to communicate
information across language barriers to international travelers? Cook and Shanosky
63. Define the following terms:
Wordmark or logotype a logo that consists of text generally the name of a company, an
institution, or a product-given a distinctive graphic treatment
Illustration an image to go along with words
Logo a fundamental element of corporate identify programs
Typeface a style of type
Layout the deposition of text and images on a page, or the overall design of typographic
elements on a page, spread, or book
Note: Redesigning the logo is one of the most effective ways a company can change its image.
64. This artist created a unified alphabet that could be mass-produced. Name the artist . Albrecht
Durer
65. He created posters for the Moulin Rouge. Name this artist. Henri de Toulouse-Lautrec
66. In what t year was the iPod launched? 2001
67. Location and time are used to effectively display the subject in Graffiti Archaeology ’ who did
this design? Cassidy Curtis
68. What development in the 19 th century introduced the widespread use of color in posters? Color
lithography

69. The video about the Audi TT sedan used programming called Processing, never actually
showed the car, and did not require production work after it was originally shot. Which two British
designers created the Audi video? Matt Pyke and Karsten Schmidt
70. The memorable logos for IBM, UPS, and ABC were designed by: Paul Rand
71 . Text Arc displays all of the text on screen, allowing users to explore relationships between its
words. Who designed this work? W. Bradford Paley
72. The work, Black Bean, si gnaled the arrival of a new kind of subject matter and is a portrait of
graphic design. Who designed this work? Andy Warhol
73. Nathalie Mieback inspires the viewer to think about the difference between the visual
vocabulary the associate with science and art. What media does she use in her work? Reed, wood,
Styrofoam