Does this make these women any less real or beautiful According to Dove it does

Does this make these women any less real or beautiful

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point in their life. Does this make these women any less real or beautiful? According to Dove, it does. What appears to be an uplifting campaign to make “all” women feel good about themselves is really building new insecurities and tugging at existing ones. This campaign does not feature older women, obese women, athletic built women, women with freckles or acne, or women with disabilities. Therefore, this isn’t a campaign for “real women” or “real beauty.” This campaign is depicting a new stereotypical way every woman should strive to look like by manipulating women. Dove’s Real Beauty campaign is only one example of an advertisement that aims to ma- nipulate its audience in to buying their product. All advertising companies do this, but Dove is doing it in a way that makes you believe they are trying to change how women are viewed and
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Elliot 3 that they are making a statement for women by women. In reality, Dove’s only goal is persuading people to buy their product. They are not advocating for women. They are advocating for their products. Pozner states in her article that, “men with power positions in the media still think it’s ac- ceptable to demand that women be displayed only in the hyper-objectifying images they feel is somehow their due.” (Pozner 196) It continues to be an issue that men objectify women’s bodies, but not many people discuss the fact that women do the exact same thing. In my opinion, I be- lieve women hating on other women is much worse. Women know what other women are going through and share many of the same problems and complications. This campaign was most likely
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