Marketing Case Study Analysis Final

There is not much money available in the company to

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- There is not much money available in the company to spend on creating a new line of products. - Peoples brand loyalty to existing products may affect sales, as people would choose their favorite brand over Kopper Kettle chips. Recommend strategy: Target market is ages 18-34 because they would be more willing to try the product, as compared to 35-54. Another target market I would pick is All age groups like children to adults because children and young adults like trying new things they go for products that are low in cost as well as high quantity. Positioning: At Kopper Kettle, we are working everyday to satisfy our customers in every little way possible. We are trying different flavors and are trying to make them as healthy as possible. We have something for the entire family! We would like to be given equal consideration by customers
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when buying a product as they would give to other brands. We want to be out there in the competition and we know we have the products and skills to survive it. Product New Flavors’. - New line of low in fat and salt products. - Also they should continue having the old fashioned style of production and chip - Promote that this product is a great side dish for meals examples with deli sandwiches’ - Have 4 types of flavors: BBQ All Dressed Sault and vinegar Spicy Price - The price of this product would have to be around $3.49 for a large size, and $1.35 to $2.25 for the small size to medium size. Place - This product should continue to sell local food stores such as Local stores like Price chopper, Food Basics which our target market are likely to shop. - With more knowledge of the product and growing sales, the future of Kopper Kettle snacks looks prominent. Promotion - To promote this product it should be known that it is old fashioned. - It needs to be shown in ads in either the newspaper or flyers.
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- Coupons for this product will definitely drive this market to purchase the product specially families. - Taste testing’s should be held with a free bag of chips
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