Primary data, includes facts and figures newly collected for the project. Which of the following is true of exploratory research? It examines elements such as the effect of advertising on sales and the relationship between price and perceived product quality. It is designed to identify cause-and-effect relationships among variables. It provides researchers with conclusive data that answers particular questions, instead of giving them a general understanding of the marketing problem. It provides researchers with a better understanding of the dimensions of the marketing problem before focusing on areas that require further research. Exploratory research generally provides researchers with a better understanding of the dimensions of the marketing problem before focusing on areas that require further research. A(n) _____ includes a large sample of respondents that voluntarily completes questionnaires on a regular basis so that researchers can assess changes in behaviour and attitudes. syndicated study survey panel experiment
You've reached the end of your free preview.
Want to read both pages?
- Fall '15
- Brad Davis
- Marketing, Evaluation methods