The goal of this type of marketing is to accumulate

This preview shows page 1 out of 1 page.

tactic to reward customers for repeated business. The goal of this type of marketing is to accumulate more and more information on customers by encouraging those same customers to provide it on their own. Businesses often find it difficult to figure out how to treat customers differently once they determine that they should be. Topic of Interest 1 One topic of interest from this chapter was learning the different identification activities that companies should do to identify their customers. I particularly liked the “recognize” activity. Companies need to learn
Image of page 1

You've reached the end of your free preview.

Want to read the whole page?

  • Fall '14
  • Sales, Customers, Personally identifiable information

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern