The iphone twelve years after its initial release2007

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The iphone : Twelve years after its initial release(2007-2018), altogether about 2.2 Billion iPhones have been sold worldwide.. In recent years, iPhone sales have made up for about 60% of Apple's total revenue . As one of the most used smartphones in the world, Apple's iPhone sold more than 217 Million devices in 2018. 3) revenues and income:
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Apple's net income figures have grown massively in the past decade, with the yearly total rising from just over six billion dollars in 2008 to around 55 billion in 2019` 4)Apple’smain competitors : -Samsung remained the leader in the worldwide smartphone and maintained its annual growth with 8.3% and shipped a total of 78.2 million smartphones. -Huawei retained its second position based on global market share and witnessed a growth of 28.2% YoY in 3Q19 with volumes of 66.6 million units - Apple remained to the third spot and shipped 46.6 million iPhones in 3Q19, which was a slight decline year over year but still better than most expectations. - Xiaomi came at fourth position 9.1% - OPPO performed well in China and India:8.7% How can Apple keep competing with Samsung and other similar companies? What are the key strengths and main threats?
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